Wednesday, November 14, 2018

23- BhekaTec: Unfair Advantage

List of Resources
  1. List of home watch businesses and phone numbers to make sales calls, records of home watch business owners' perspectives on good home watch software
  2. Established elevator pitch script and video
  3. Enough money to make a website and buy the license to register as a limited liability company 
  4. Personal connection to father who is developing the software 
  5. Connection to family friend home watcher who is willing to test and use the software 
  6. Knowledge of the pricing system favorable to home watchers, and awareness of the cons of similar, existing programs 
  7. Surrounded by many peers (in university) who may be able to give feedback on the program, website, and guides developed
  8. Brother who is an experienced coder, used to run an IT business, and currently works as corporate IT personnel.
  9. Connection to accountant who can give feedback on how to integrate QuickBooks into developed home watch software- a feature desired by most people who purchase home-watch software
  10. Family members to encourage sale/distribution of software- recommendations to friends and acquaintances 

VRIN
  • Valuable- Coding skills and experience required to create the software as well as an awareness of the day to day functions and records maintained in a home watch business
  • Rare- Similar software available on the market, no USP - other than low cost-focus
  • Inimitable- Similar products available, lines of code that may be copied, written, or researched. Requires time and knowledge of coding to imitate. More experienced software developers will have an easier time replicating the product
  • Non-substitutable- Consumers could choose from a range of similar home-watch reporting software or could make checklists of their own if they don’t mind spending time writing emails, inputting customer visit times and dates into a calendar, making invoices, and maintaining an archive reports of contractors and financial records entering accounting data separately.

Top Resource

The most important resource we have in BhekaTec is the experience with coding. Without this experience, it may take a person 1-2 years to come up with the same program as what has been developed over the past 3 months. Many inexperienced coders would likely give up in the face of such a challenge or would have to allocate a substantial amount of their time learning coding in order to replicate the product.

2 comments:

  1. I think it makes sense why you chose the experience with coding as your top resource, but at the same time I believe it’s just as important to have your father as a personal connection who is developing software. Having this personal connection can get you far when developing the product further and making it unique and different from other home watch companies.

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  2. I agree that being to code is very important if you want to do the project all on your own. It's just an option, but you could always hire someone to complete the coding for you. Your connection with friends and family is something that is hard to replace though. Although not rare, it's something that can be really valuable and help in more ways than one looking long term.

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