28- Exit Strategy

The exit strategy for the BhekaTec home watch software business is to stop updating the software and stop contacting home watch businesses. BhekaTec will likely stay lean, and I do not foresee any need for employees in the future to maintain the business. Once the software is out there, it can be infinitely sold and used without any loss to the distributor, similar to an online book or an operating system for a computer.

Software distribution does not require constant attention. Once the software is made and the payment method is set up, the creator may profit without acting. The exit strategy is to allow people to find the product on their own when they look for home watch software on their search engine.

The exit strategy has influenced the creation of the product in the first place. My father wanted a way to earn a passive income and he decided to do so by creating the software which home watchers would find and use when they search for home watch software on their the internet. Although the plan to initially get the name of the software out there is to advertise the product on google (or to make sure it's on the first page), to make personal and social media connections with home watchers, and to make sales calls to the businesses, once the monthly revenue from the product high enough, the work of sales can end. There may be another entrepreneur who creates a similar software in the future which makes BhekaTec obsolete, and the business may die, but for the moment, the promise of a few years of passive income is all that matters.