11A Idea Napkin- OOA Homewatch Software

1. Who am I? I have been exposed to home watch because my father does home watching for some customers and has a friend who also does home watch. My father is made a home watch software to save his friend some time, and now he is trying to sell the software to home watchers but he is not familiar with the business aspects. This is where I come in. I am a business student at UF. When I was in China this past summer, I did an internship for an education technology (edtech) startup and was made aware of the potential of the software market while I was working there. I aspire to distribute the software my father is making by networking with local home watching businesses
2. What am I offering? Users will pay a monthly subscription of $55 for access to a software on computer or an app for smartphones that will expatiate the home watch reporting process. They will be able to choose from our ever-expanding database of preformatted checklists or make checklists of their own, write notes, and upload pictures and create invoice. Users will have access to location distracting filters for their customers. They can transform their checklist, pictures, and notes into a professionally formatted email with their company logo and next visit date. The software will save all checklists, notes, and pictures in a low-data-usage archive on the local computer. 
3. The audience: I am offering this service initially to home watchers in the Naples, Florida region who have between 10-50 customers. This will spread to other areas that have a large population of snow birds such as New York and California as these are the areas where home watchers thrive. Generally the home watchers with wealthier clients will be more likely to use the software because of the desire of those wealthier clients of professional reporting.
4. Why do they care? Home watchers will pay because they want to appear professional and detail-oriented to that they will get and retain their home watch customers. The software will save home watchers time- it is central platform of data entry to prevent double entry when it comes to note writing, emailing, invoicing, and taxes. Double entry is one of the largest time sinks for home watchers. They will be able to spend this time doing more home watch and in turn will earn more money. 
5. My Competencies: I have experience running a startup company in China and know how to perform rapid product prototyping and integration of feedback. This means that if customers have any feedback regarding the services they want added to the program, the changes will be implemented in the next update. The program is constantly evolving so that home watchers can stay on the competitive edge in regards to home watch software. They also will have access to a help/service line which will help customers to set up the software for their business. 

Summary
Although I don't have much experience making the software itself, I do have experience marketing software. I know about the home watch market in Naples, Florida because I was born and raised there and it was made evident to me from my father's work and his network. The service is being offered home watch businesses in Naples because a majority of the home watchers there have between 10-50 clients. In order to be efficient with this number of clients, home watchers use home watch reporting software. Since home watchers are catering usually to a wealthier demographic the software should present a professional brand focused on the details as that is what the majority of wealthier clients of home watchers positively respond to. Home watcher's use this software in place of the competitors because of the focus on innovation and improvement of the software as well as focus on customer service. This selling point may not be unique enough for people to want to buy this software over the others available.