Interviews
All would purchase the software online.
1.
The GPS location service and ability to create invoices are the most important. The invoices look professional and save me the time of having to make one separately and the GPS shows my customers that I am reliable and will do what I say I'm going to do. I would know my purchase is good if I notice that I get my work done faster than I used to, and that I am able to get more clients advertising my reporting method than I had been without it.
2.
The price would be a major factor when considering a product- I don't want all my money from house watch going into someone else's pocket. I also want it to have a fairly simple and clean user interface so there isn't so much of a learning curve. I'm buying the software to become more efficient, so I should immediately notice that I'm saving time. I would know it was a bad purchase if it takes too much time to set up or more time than when I was using my checklists or if I saw it was eating up all my revenue- I saw the QRIT program but that is just exponentially expensive.
3.
The reporting checklists should look professional. The more wealthy client base does not want to see something that looks amateurish, they want to make sure their money is going to a quality service.
By putting the software on my website my clients can see, I get more phone calls than I had before buying it.
Summary
People buy the home watch software to be more efficient when reporting, invoicing, and writing notes and to appear professional to clients. They will know their purchase is good as they notice they are spending less time writing notes than they used to and are getting more clients than they used to because the software makes them appear reliable. They do not want the software to cost too much.
Reflection
The interviews seem to be getting repetitive at this point- most of what I heard were ideas I had from the previous interviews I have done. I know the real next step is to start making connections with the home watchers on Facebook or by contacting home watch boot camps with the hopes of being recommended by them to new home watchers- to actually distribute the product. Since the home watch software market is already occupied I will have to find out how to stir up dissatisfaction with the software the home watchers currently have. I will likely advertise the software as cheaper than the others available.
Starting off with a cheaper price is a smart move. Being cheaper allows more people to try the product, and if it is solid than there is a higher likelihood that customers will stick with it. I think just creating a system that has a simple interface which can still be efficient is what should be sought after. It sounds like this what your potential customers want, and with it being cheaper would make the product truly stand out.
ReplyDeleteI do see how your interviews are getting a little… same-y. In some ways that’s good – your target customers are in lock step in needs and problems – therefore you have a clear target to work towards. Still, maybe there is some ways in your interview process to draw out different/striking/thoughtful answers. I.e. – for this assignment instead of exclusively talk about home watch software/systems, ask them about how they evaluate the purchase of professional software more generally. How they feel about cheaper but consistent subscriptions purchases vs one off fee for product services, etc.
ReplyDelete